The purpose of content marketing is twofold: to build your brand by engaging your target audience, and to capture their contact information so you can sell to t...
The advertising genius admitted to having a low IQ, lived with the Amish, and may or may not have accidentally killed the President of France.
He Had A Low...
I am hesitant to discuss this topic because, whilst salespeople often use these techniques successfully, copywriters either ridicule it completely or are ardent...
A/B testing is the process of creating two different ways to sell the same product. It can be done with website design, where you present two different styles a...
Getting Pages To Rank Is Really Hard
Seriously. All the keyword research in the world cannot guarantee getting decent organic traffic. Even if you target low c...
The internet is filled with content written by people who know nothing about the topic, have no interest in it, and are forsaking quality of content in favor of...
Unless you rank on the first page of Google for commercial search terms or you’ve mastered paid ads (and very few manage that), your online business will live a...
Writers in the world of digital marketing spend a lot of time writing for SEO. And that means writing content around specific search terms with the aim of ranki...
What is on-page SEO? It is optimizing your content and tags on a web page so Google can index the page according to your preferred keywords. In short, you’re te...
Trust Flow and Citation Flow, what are they? They are measurements of the quality of your website, as determined by the websites that link to you.
If you're ...
Andrew is a self-confessed marketing geek. He started his career in marketing as a freelance copywriter, moving onto to Editor and SEO roles in the financial trading and travel industries. He is now the Editorial & Marketing Director at a New York based business training organization where he focuses primarily on SEO, email marketing, PR, and content marketing which includes serving as Editor in Chief of a quarterly print journal.
