I am hesitant to discuss this topic because, whilst salespeople often use these techniques successfully, copywriters either ridicule it completely or are ardent devotees who refuse to recognize its limitations. […]
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Author: journalofmarketing
How To Do A/B Testing In Mailchimp
A/B testing is the process of creating two different ways to sell the same product. It can be done with website design, where you present two different styles and user […]
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6 Reasons To Abandon SEO Content
Getting Pages To Rank Is Really Hard Seriously. All the keyword research in the world cannot guarantee getting decent organic traffic. Even if you target low competition search terms and […]
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I Hate What SEO Has Done To The Art Of Writing
The internet is filled with content written by people who know nothing about the topic, have no interest in it, and are forsaking quality of content in favor of getting […]
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How To Build Mailing Lists From Scratch
Unless you rank on the first page of Google for commercial search terms or you’ve mastered paid ads (and very few manage that), your online business will live and die […]
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When To Write For SEO, & When To Write For Writing
Writers in the world of digital marketing spend a lot of time writing for SEO. And that means writing content around specific search terms with the aim of ranking for […]
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The 6 Elements Of On-Page SEO
What is on-page SEO? It is optimizing your content and tags on a web page so Google can index the page according to your preferred keywords. In short, you’re telling […]
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What Are Trust Flow & Citation Flow & Why Are They Important?
Trust Flow and Citation Flow, what are they? They are measurements of the quality of your website, as determined by the websites that link to you. If you’re new to […]
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How To Find Quality Backlinks For Link Building
You know you need backlinks to build SEO. And you know they must be high quality. But how do you know what makes a backlink high quality and what makes […]
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What Is Link Building & How Does It Help SEO?
Link building is the process of getting your URL posted on other websites. SEO people do this to help websites rank better in Google. But why does this help? In […]
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