Journal Of Digital Marketing – Lifelong learning in digital marketing

4 Ways To Communicate Early SEO Progress (& Keep Your Client Off Your Back)

By journalofmarketing | April 10, 2019

Let me tell you a story. I just started implementing the SEO strategy for a new client and he asks me to set KPIs for the next 2 months so he can track performance of our SEO efforts. I tell him the number of users and Domain Authority would make sense. This would turn out…

My Embarrassing Story About Getting Banned By Google

By journalofmarketing | April 7, 2019

I have an SEO story to share. It’s embarrassing. And yet it taught me an important lesson about a specific part of SEO. It also revealed a lot about getting screwed over by Google. When I bought a new domain last year, I did it to share knowledge of SEO, mostly to showcase my skills…